Proposal · Prepared for Aaronz & Co

One brand,
built to convert.

Five businesses, five identities, one fragmented story. Here's how Aaronz & Co becomes a single brand — where every post, page and listing routes demand into revenue.

A direction, not the finished article Brokerage-first, group-wide upside
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The real problem

It's not just marketing capping your conversions. It's five disconnected businesses.

Real estate, valuation, management, holiday homes, consulting — five businesses, each with its own focus and team, but invisible to each other. A buyer who lands on one never discovers the other four — four in five chances to convert, gone.

The rebrand isn't just a new logo. It's the moment to bring all five under one brand and surface each at the right moment — so a renter sees holiday homes, a buyer sees valuation, and every visitor is worth five shots at conversion, not one.

01 · Focus
Real Estate
Brokerage — sales & leasing
02
Valuation
RICS / RERA certified
03
Management
Property & portfolio
04
Holiday Homes
Short-stay rentals
05
Consulting
Advisory & investment
Today: five brands, five sites. Tomorrow: one brand, five revenue lines that feed each other.
One brand, five revenue lines
Social

A feed that sells, not just posts.

Right now the grid is static blue templates — safe, forgettable, invisible next to the brokerages you're competing with. The fix is editorial content that does two jobs at once: builds a brand investors trust, and gives brokers a feed worth being part of.

Every post is built to earn a comment, a save, a DM — turning attention into leads your brokers can close.

Four directions for the grid — suggestion
Just sold
Aaronz & Co aaronz.official ···
Just Sold — AED 42,000,000, Palm Jumeirah
2,613 likes
aaronz.official AED 42M closed on Palm Jumeirah — proof of performance, posted as brand.
Engagement post
Aaronz & Co aaronz.official ···
You asked. We answered. — client questions answered
1,284 likes
aaronz.official Q&A — posts that encourage comments that are potential leads.
Broker recruitment · Q&A
Aaronz & Co aaronz.official ···
You asked. We answered. — head of brokerage answering brokers' most-asked questions
1,976 likes
aaronz.official The questions every broker asks before they join — answered by the head of brokerage.
The grid today
aaronz.official — current profile
Current grid post 1
Current grid post 2
Current grid post 3
Current grid post 4
Current grid post 5
Current grid post 6
Current grid post 7
Current grid post 8
Current grid post 9
aaronz.official — Aaronz & Co Real Estate profile
Just Sold — AED 42M, Palm Jumeirah
Q&A — You asked. We answered.
Personal branding carousel
Broker recruitment — You asked. We answered.
Aaronz & Co opens office in Abu Dhabi
UAE Golden Visa — Aaronz & Co
This city was built for those who think bigger — Aaronz & Co
Penthouse lifestyle — Aaronz & Co
Marina lifestyle — Aaronz & Co
Left, the grid today. Right, the same profile rebuilt as editorial content — the first thing an investor or a broker sees when they land.
Inbound enquiries & broker pull
Website

Turn the website into a revenue router.

One search, every business. Buyers, renters and short-stay guests find what they need without hitting five different sites — and a AED 2M+ listing quietly tells an international investor it's a Golden Visa away. Sellers get a valuation in one tap.

Try the toggle. The site stops being a brochure and starts routing demand to whichever business can close it.

Cross-sell across all five P&Ls
Live lead-capture tool

One tool. Two doors into revenue.

Turn a browser into a qualified enquiry — whether they're looking to invest (routes to the brokerage) or to value an asset they own (routes to certified valuations). Same tool, two businesses fed.

Aaronz & Co

Investor calculator

Estimates only. Move the slider or type a figure.

AED

Value my asset

An indicative estimate. A certified valuation refines it.

Estimated annual return
AED 120,000
Gross rental income in Dubai Marina, before costs.
Gross yield
6.0%
Golden Visa
Eligible ✓10-year residency
See qualifying properties or speak to an advisor

Illustrative estimate. Yields are indicative by area; actual returns vary. Golden Visa eligibility requires AED 2M+ purchase value in a designated freehold zone, subject to ICP/DLD criteria.

Indicative asset value
AED 1,980,000
Estimated market value — a certified RICS/RERA valuation will refine this figure.
Value range
AED 1.78M – 2.18M
Basis
AED 1,650 / sq ft
Get a certified valuation or talk to a RICS valuer

Indicative estimate only, based on simplified assumptions. A certified RICS/RERA valuation from Aaronz & Co reflects the actual asset, income, condition and market evidence — and may differ materially.

Lead engine

Where the leads actually come from.

Brand gets attention. This gets pipeline. Consolidate portal spend into Property Finder, run off-plan campaigns straight from developer inventory, and feed your brokers qualified leads instead of hope — the right buyers, from the right places, ready to convert.

This is the part that pays for itself: marketing measured in qualified pipeline, not just impressions. Marketing fills the funnel with real intent — your brokers close it.

Source
Property Finder
Consolidated spend, primary + plus placement
+ Source
Meta & Google
Branded ad campaigns for off-plan projects & selected developer inventory
+ Source
Data sourcing
Targeted prospect data for prime areas of focus
Reactivate
Regeneration
Revive dormant CRM leads via email & WhatsApp — pipeline with no new ad spend
Qualify
Right lead, right broker
Routed & matched, not left to rot
Result
Closed deals
Marketing that pays for itself
Note — cancelling the Bayut contract and consolidating into Property Finder concentrates budget where the intent is highest. Fewer platforms, lower cost per lead, more accountable spend.
Qualified leads → closed deals
Personal branding

Your agents are the brand.

The best brokerages don't just market the company — they build their people. Turn agents into personal brands with a content engine, and a recruitment funnel that screens for the right ones before they ever walk in.

It's how you attract talent, keep them longer, and turn their profiles into a steady source of trust-led leads.

Deal of the week — how it closed
A day in the life · Marina agent
My take on the JLT market
Recruitment funnel

Screen for the right brokers.

A short personality-led application that filters for drive and fit — feeding your "Become a Broker" pipeline with people worth training.

I build my own brand online
I'm hungry, still learning the market
I bring an existing client book
Recruitment, retention & trust-led leads
The plan

Live by August. Sequenced, not rushed.

A rebrand across five businesses has an order to it — brand and digital first, then the operational and regulatory rollout, then the growth engine. Getting that sequence right is the difference between a launch and a mess.

Phase 01

Foundation

Now → August
  • Brand direction & identity
  • New unified digital presence
  • Key listings & social migrated
Phase 02

Rollout

August onward
  • Client-facing templates & portals rebranded
  • Licensing / RERA updates
  • All five businesses under one brand
Phase 03

Engine on

Post-launch
  • Lead campaigns live
  • Personal-branding rollout to agents
  • Optimise on real numbers
A brand that ships on time
How we'd work

One operator, the range of a whole team.

This covers marketing direction and the operational lift of the rebrand in one hire — the work that would usually need a marketing lead, an ops resource and an agency. Structured so you pay for outcomes, not a title.

Part 1 · Fixed

The rebrand

A defined project with a defined outcome — the new brand, live across digital and key channels, delivered for August. Milestone-based.

+
Part 2 · Monthly

The retainer

Marketing direction and operational support — the ongoing operator seat, scaled to the days you need.

+
Part 3 · Earned

Step-ups

Tied to results you can measure — qualified pipeline, cost per lead, lead volume. The number grows as the proof does.

Priced on outcomes.
Figures are best walked through in person — happy to put numbers to this on Friday.
Pay for results, not overhead
The ask

Let's build the brand the portfolio deserves.

info@aaronz.co Office 3402 · Marina Plaza · Dubai Marina +971 4 584 9243
Prepared by Lateef · Logun Digital For Aaronz & Co · 2026 A direction — the finished brand is built together